Hitachi Magic Wand Alternative

I regularly get readers asking me where they can buy the Hitachi magic wand in the UK. Sadly this toy is no longer available in the UK today but fear not!! There is a great alternative I will tell you about.

Hitachi Magic Wand back story


The Hitachi Magic Wand was originally brought out in the 1970’s as a massager for your muscles. You read it correctly, for your muscles.

It was mains powered and had incredibly powerful vibrations. Where were people inevitably going to end up using this? Yup, you guessed it, intimate pleasure.

No safety mark

Due to having no safety certification mark, this Hitachi magic wand was banned in the UK. The CE mark declares that a product is safe for use in the European Union and all sex toys have to have one, and that includes magic wand massagers.

If you see a Hitachi magic wand for sale within the UK – please be aware that is being sold illegally, or it’s a fake. There have been a lot of fakes being imported into the UK.

Lovehoney have a great video comparing their deluxe wand and the Hitachi. Click to visit and watch.

How to spot a fake Hitachi Magic Wand

There are a number of tell tale signs of a fake Hitachi Magic Wand.

Here’s what to look out for:

1. The design and packaging.

The original hitachi magic wand is white with a blue coloured neck like in the photo above.

2. On-off button

The genuine hitachi magic wand has a rectangular shaped blue plate surrounding the on-off button. It says “magic wand original”.

Fakes often tend to have an oval shaped plate, with slightly different named brands on it so that you don’t realise.

Alternative to the Hitachi Magic Wand

There is one best selling alternative in the UK, designed with the Hitachi magic wand in mind. It’s the Lovehoney magic wand deluxe and in my opinion (and 479 others and counting!) it’s the next best thing to the Hitachi magic wand.

Let’s take a closer look at the Lovehoney Deluxe wand to help you make up your mind if it’s a good alternative to go for…..

The Lovehoney wand was voted the best sex toy by Female First magazine.

It measures around 13 inches long. Like the Hitachi, I love the very flexible head on this wand that bends and moves. It’s not only good for big orgasms, it’s great to relieving tired aching muscles. It’s powerful and effective on tight shoulder knots and aching feet.

Despite being large, it actually feels light weight and it’s vibrations hardly travel down the shaft like they can with some powerful sex toys. You don’t end up with a numb hand. And believe me, I’ve had a numb hand before from holding vibrators that have vibrations going all the way down the handle!

Mains Power

There is a 1.8 metres of cable length attached to the plug. It’s a decent length but if you don’t happen to have a plug near by you, you may need an extension lead. This is the thing with mains powered toys – you generally will need a plug by your bed!

Obviously mains power is a big selling point – and one of the reason that big powerful wands are that bit more expensive. There’s just more to them than a little battery powered toy. The mains power gives the wand tons more strength, power and reliability.

hitachi magic wand alternative
Lovehoney’s Annabel Knight explains why their deluxe model is a great alternative to the Hitachi. Click to visit and watch.

How loud is it?

Okay, so this wand is not whisper quiet but it’s not that bad. It’s one of the quietest wands (just read the reviews and see what everyone else says too). Everyone has their own opinion. Basically the faster the speed, the louder it gets. So if you want to stay super quiet, only use a slower speed.

What about the controls?

This deluxe wand is really easy to use, there is a single control wheel. To switch it on you just slide the switch up and down. This also controls the speed. The more you slide up the switch, the faster the vibrations. It’s easy to slow down by sliding the switch down again.


Good points of the Lovehoney Deluxe Wand?

  • It has many uses. It’s not only good for orgasms. It’s good for tired and aching muscles. You could call it a vibrator and massager in one. In fact many wands are also known as massagers.
  • It’s powerful and has more to it than other magic wands. The mains power gives it a lot more strength than other rechargeable or battery powered toys.
  • There are additional attachments you can buy for it, to turn the deluxe into your ultimate toy!


Are there any Bad points?

  • It’s not exactly a negative for me, but I have to point out the sound. It’s not super quiet and some readers might be put off by that. But you can’t expect a mains powered, strong wand like this one to have no sound. It’s just not going to happen.
  • This wand is not waterproof. There are grooves on the handle that will need cleaning. Beware of getting any water inside the wand. You don’t want to go ruining it.

The Lovehoney Deluxe Magic Wand is a powerful toy, and a fantastic alternative to the Hitachi Magic Wand in the UK.

It has been designed with the Hitachi in mind. It’s main selling points are it’s mains power, quieter than many, and it has many other uses other than just orgasms.r

Read what everyone else is saying here, and make your own mind up!